Last updated: April 2026
1. Data Controller
Anele Health and Beauty Ltd (trading as Anele Dental) is the data controller responsible for your personal data. We are registered in England and Wales under company number 12096139 and are regulated by the Care Quality Commission (CQC), registration number CRT1-19566699625.
Finch Lodge, Hexgreave Estate, Farnsfield, Nottinghamshire, NG22 8LS
Telephone: 01623 575017
2. Data Protection Officer
Our nominated Data Protection lead is Luke Williamson. For any questions about how we handle your personal data, to make a Subject Access Request, or to exercise any of your rights under the UK GDPR, please contact:
Luke Williamson, Data Protection Officer
Email: dpo@aneleclinic.co.uk
3. Information We Collect
We may collect and process the following personal data:
- Identity data: name, title, date of birth
- Contact data: address, email address, telephone number
- Health data: medical history, dental records, treatment plans, X-rays, and clinical notes
- Financial data: payment information for treatment fees
- Technical data: IP address, browser type, and usage data when you visit our website
- Booking data: appointment details processed through our booking system (Semble)
4. Lawful Basis for Processing
We process your personal data on the following lawful bases under the UK GDPR:
- Contract: to provide dental treatment and services you have requested
- Legal obligation: to comply with regulatory and legal requirements (CQC, GDC, NHS)
- Vital interests: in emergencies where processing is necessary to protect your life
- Legitimate interests: to manage our practice, improve our services, and communicate with you
- Consent: for marketing communications, which you may withdraw at any time
5. How We Use Your Data
Your personal data is used to:
- Provide dental care and treatment
- Manage appointments and communicate with you about your care
- Process payments and manage your account
- Comply with legal, regulatory, and professional obligations
- Improve our services and website experience
- Send appointment reminders and follow-up communications
6. Data Sharing
We may share your personal data with:
- Semble: our practice management and online booking platform
- Dental laboratories: for the manufacture of dental appliances
- Referral partners: specialist dental or medical professionals when clinically necessary
- Regulatory bodies: the CQC, GDC, or NHS where legally required
- Payment processors: to facilitate secure payment transactions
We will never sell your personal data to third parties.
7. Data Retention
We retain patient dental records for a minimum of 10 years after the last treatment (or until age 25, whichever is longer) in accordance with NHS and GDC guidelines. Financial records are retained for 7 years. Website analytics data is retained for 26 months.
8. Your Rights
Under the UK GDPR, you have the right to:
- Access your personal data (Subject Access Request)
- Rectify inaccurate or incomplete data
- Erase your data (where legally permissible)
- Restrict the processing of your data
- Data portability - receive your data in a structured format
- Object to processing based on legitimate interests or direct marketing
- Withdraw consent at any time where consent is the basis for processing
To exercise any of these rights, please contact us at 01623 575017 or write to us at the address above.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. This includes encrypted data storage, secure access controls, and regular security reviews.
10. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.